Books
This Primer is valuable for anyone who wants a basic understanding of the impact of the new wave of AVs. Course Outline:
Module 1: Transportation System Overview
Technology Megatrends
Legal and Insurance Frameworks
Public Policy
New Economic Models
Module 2: AV Technology Overview
Vehicle and AV Architecture
Sensor Systems
Machine Learning and AI
Safety, Validation, and Verification
Module 3: AV Supplier Ecosystem
Automotive Development and Supply Infrastructure
Electronics Supplier Ecosystem
Electronics Testing and Validation
AV Examples and Lessons Learned
Author: Dr. Rahul Razdan
Dr. Rahul Razdan is a seasoned scientist and business executive who has had significant roles in the world of academia, startups, and fortune 500 companies. This book is a companion to an on-line course: "Autonomous Vehicles for Transporation Professionals."
In addition to the book and course, Dr. Razdan has edited a leading series of SAE Edge reports which outline critical issues in the transportation industry and has a standing column on transportation matters on Forbes.
Education is a critical function to unleash the human spirit. Traditionally, the teacher with classroom model has been the gold standard. However, modern technology can enable lower-cost, more effective, and highly scalable models of education. One of the key concepts was the use of open systems. Dr. Razdan discussed these topics in a number of venues:
Ted Talk: "Sir Ken Robinson was right about the symptom, now let's talk"
Princeton Paper: "FRODO: An Open-Source Architecture for Instruction IP"
Startup Company: nextgenedu.net
In 2019, RedHat Corporation sponsored a series of articles on the topic of open methods for education in the form of this book. The contributors were pulled from industry, academia, and government. The lead section was on visions for education with "Economics, openness, and the education process" by Dr. Razdan as the lead essay. The closing chapter was "Open Education is more than open content" by Jim Whitehurst, CEO Redhat.
The Internet offers savvy small business owners the ability to compete with Fortune 500 companies at an affordable price. However, many small businesses are not taking advantage of these new online opportunities. This book offers a no-nonsense primer to quickly understand the structure and power of on-line platforms. The book also demystifies jargon such as SEO, SEM, data mining, and more. Using real-life examples, the authors demonstrate the places where on-line tools can be effective and places where they may not be very effective.
Chapters:
Consumer Behavior
Business Behavior: Marketing
Business Behavior: Finance
Business Behavior: Productivity
Website Development
Attracting and Keeping Customers
Using Social Networks to Your Advantage
Putting it All Together
Authored by veterans from high technology and marketing, this book simply connects the major concepts in marketing to the online world.
Dr. Rahul Razdan: Fortune 500, Startup, General Management, Harvard PhD
Pankaj Mayor: Marketing, Strategy, Business Development, Fortune 500 Sr VP market.