The Internet offers savvy small business owners the ability to compete with Fortune 500 companies at an affordable price. However, many small businesses are not taking advantage of these new online opportunities. There is a gap between what the Internet has made possible and what many small businesses are currently doing. Using real-life examples, the authors of “Putting Your Business Online…Simply” explain how small business owners can use the power of the Internet to improve the operation and performance of their businesses. This book examines the New Normal in business, including how the Internet has impacted traditional marketing and advertising. It explores the various tools that have become available to help a small business owner manage a business online, and it discusses the benefits of using them. It walks you through website design, development, and maintenance.

Contributors: Rahul Razdan, Erin Cammann, Pankaj Mayor